habiba sugich

Urban Farmer


By 1990, less than 40% of the global population lived in a city, but as of 2010, more than half of all people live in an urban area. By 2030, 6 out of 10 people will live in a city, and by 2050, this proportion will increase to 7 out of 10 people.


The Urban Farmer is a new, smart, and easy way to have a greener life in any dwelling.



Composed of a system of small wearable portable planters integrated with your everyday items to encourage city dwellers to engage in a small form of urban farming. Accompanied with an app to aid, track, and guide the users through their experience as well as share it with their community of Urban Farmers. 


To allow for users with all ranges of knowledge on planting to take advantage of the Urban Farmer, a mobile application is available to help guide and support users throughout the process.  



The Urban Farmer app provides users with not only the right knowledge about urban planting but helps track their progress. Users can get live updates on when to see, trim, water, and cut their plants, as well as recommend some delicious dishes for their herbs and veggies.

With access to an extensive plan catalog and growing community, users can support one another helping them cultivate as Urban Farmers.